Bridging the Gap Between Classroom and Boardroom
At Robert Heath Heating, we believe that tackling the biggest challenges in the energy sector requires fresh, unfiltered thinking. That is why we have partnered with the University of Brighton’s Business School to deliver the MKM12 "Live Brief"—a Challenge-Based Learning module that tasks Master's students with solving real-world problems.
Every year, we present the University of Brighton (UoB) MKM12 Marketing Master's students with an open-ended, NDA-protected business brief. This isn't a simulation; it is a real strategic challenge currently facing our industry.
This year, the focus was on the "Energy Transition"—tasking students to develop actionable, net-zero focused business solutions that benefit both our clients and the wider community.
Working in dedicated agency-style teams, the students undergo a rigorous 12-week process of research, data analysis, and strategy development. Known as "Challenge-Based Learning," the module pushes students out of their academic comfort zones.
The culmination of the project? A live, high-pressure pitch directly to the Robert Heath Heating Board of Directors.
The Live Brief is designed to deliver immense value to both parties. For the students, it is an opportunity to test their academic theories in a demanding corporate environment, building the confidence and resilience required for their future careers.
For Robert Heath Heating, it provides unparalleled access to the next generation of industry leaders.
"The benefit for the business is we have the opportunity to get a really talented group of people together and use that hive mind... to help us solve real-world problems. It results in excellent ideas that are having real positive impacts on our delivery and on the industry." — Ian Mather, Strategy & Partnerships Director, Robert Heath Heating
Interested in learning more?
We're here to help. Contact the Robert Heath Heating team using the details below to discuss your needs or ask any questions you may have.